Selling a home is a complex process. Fortunately, experienced real estate experts have honed winning sales strategies that help them guarantee successful sales. Staging is one of the most important tools in a real estate agent’s sales arsenal. Many leading real estate agents even call upon the services of a professional stager to achieve the best results. You might ask why staging is so important. This is simply because staging a home helps prospective buyers see a property’s potential and imagine themselves inside it.
Home staging should create a welcoming and cozy environment that inspires positive emotions, making a prospective buyer imagine themselves moving in, or better yet think that they are already home. Using the right furniture helps tell this story effectively and in turn, land a sale. As many urban areas are enjoying a bullish sellers market right now, the time could not be better for selling homes in many cities. Staging is about possibility.
Whether you are selling a home with an established realtor or taking the task on yourself, there are some strategies that have been demonstrated to work better than others. To help you get started, we have prepared a list of advice for how to stage a home attractively:
1. Think about why you want to stage a house
If you want to learn how to stage a home, first think about your specific goals and aims with the staging can shape the end result. What kind of neighbourhood is the home in? What kind of buyer are you trying to attract? Know your audience: young professionals, families, investors, vacationers, high-end, etc. Staging is both a strategy and a tool for home sellers.
Staging is widely believed to shape a buyer’s idea of a home, which can impact price. Staged homes are known to sell faster and at higher rates than homes that have not been staged. Knowing your target buyer will help determine how you go about staging the home.
2. Check out the competition: attend an open house
This is a tip for new sellers who are just getting started in the selling process, and people who are staging a home themselves or otherwise working without a professional stager. Visit a large furniture store that features showroom displays, and take a look at catalogues from your local furniture retailers. Large furniture stores like IKEA are veritable museum of different home environments. In the case of the Swedish furniture retail giant, shoppers move from showroom to showroom, walking through expertly staged living, bath and bedrooms.
You are not necessarily looking to buy; you just want to look at professionally staged showrooms to get ideas about how you can showcase the rooms in your home. The displays in a furniture store or catalogue and a home staging have simple objectives. Both are selling an idea of what it could be like to live in the rooms on offer. You might notice little details like the way a table is set, or the placement of a book on a shelf that seem appealing.
See what other homes in your market are doing by visiting an open house. Use this visit for research and inspiration. Note details that you can repeat, but also observe how you respond to the staging. Staging a house is the process of strategically arranging furnishings and decor to make a house look its best while selling. This may involve paring down and refreshing your own belongings, or moving all of your own stuff out and renting furniture and decor.
3. Declutter the home
Decluttering has become a profession unto itself. Decluttering is essential to staging. Remove all ephemera and personal items for surfaces in the home. Do not store these items on site, box them and move them out of the home. A nearly empty house suggests that the home is a clean house. It also makes the property appear to be bigger. Decluttering also makes it possible to thoroughly clean the home.
Deep cleaning should present the home in its best possible state. Leave no stone unturned. Clean carpets, appliances, baseboards, tile, floors, ceilings and everything in between! Open windows to air out the entire home. If there are animals in the home, work overtime to clean everything they touch. Consider using professional cleaners for best results.
4. Lighten up
Lighting is crucial to staging. Bathe your rooms in warm and welcoming light wherever possible. It is time to open blinds and draw back the curtains to add natural light from windows or skylights. Replace worn or damaged lighting fixtures. Dust or polish light bulbs and change outdated lampshades. Research home lighting for staging and design strategies for getting the most out of available lighting. Using mirrors or reflective surfaces can help brighten a home. A brightly lit clean home sends the message to the buyer that it has nothing to hide.
“We’ll leave a light on for you,” was a popular slogan used by the Motel 6 chain for many years. There’s a good reason it was so long lived, it’s a friendly and homey thing to do. If you schedule a visit, be sure to arrive ahead of time to turn on the lights. In addition to saying “welcome,” lights also make the home easier to see.
5. Focus on staging important rooms
The best way on how to stage a home is to focus on staging important rooms first. Renting furniture or storing furniture can be costly, so staging has to be done with care. Start with the living room, then master bedroom, and kitchen.
6. Remove and rent new furniture
Industry insiders recommend removing half of the furniture in the home. It will make the house appear more spacious and attractive to buyers. Rent modern furniture pieces for your home to give the room that coveted showroom look. Store your furniture and donate or sell things you will not be moving.
Position all furniture including couches, chairs, and tables away from the walls. Add an area rug to anchor the space. Experts insist on doing this even when a room has wall-to-wall carpet. These techniques create cozy and intimate rooms that lend themselves to closeness and relaxation.
7. Use seasonal decor
Seasonal decor emphasizes the present, and encourages buyers to see the home as being part of the now, which is when they should buy! It may not seem like much, but special touches like these are a great way on how to stage a home attractively.
8. Embrace the senses
You have probably heard about chocolate chip cookie spray. The smell of baked goods is inviting. But also try freshly popped popcorn, and lightly play dignified classical or jazz music throughout the home.
9. Don’t forget the view from outside
In real estate lingo, curb appeal refers to the first impression of a home when viewed from the curb. The home exterior is the first thing visitors. To give the best impression, tend to any landscaping by mowing the lawn, clipping bushes and greenery, and planting seasonal flowers. Place potted plants on the door step. Replace or remove broken fixtures. Clean all the exterior surfaces of the house, wash windows, and power-wash walkways. Make sure that the house number is clearly displayed and easy to see from the street. Lastly, straighten the welcome mat.
10.Use the front door
When we live in a home, we might get in the habit of using the garage or rear entrance. Never allow potential buyers to enter from the garage or back, enter through the front door, and control the path that visitors follow for maximum impact.